Q&A Interview with Brad Adgate, SVP Research Horizon Media

As the market slowly moves into upfront mode, I interviewed Brad Adgate, a media research veteran of 31 years. He is an industry expert on media trends with experience at cable networks and at agencies.

There are seven separate videos in this interview, which cover a range of subjects including Brad's views on research quality, crowdsourcing, set top box data, the upfront season and an assessment of future trends in the media landscape.


Video (length)
Background (3:42)
Future of TV (3:39)
Past Trends (2:43)
Crowdsourcing (4:03)
Predictions (4:14)
Quality of Research (1:45)
Conclusion (1:41)



Here are the 7 individual videos:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about how he got into the Research field and his work background in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about the future of television and the potential of set top box data in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about past trends in television and media in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about crowdsourcing and word of mouth marketing in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about his predictions for the next five years in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about the upcoming upfront marketplace in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about the quality of research today in this video taken in July 2009:

Brad Adgate, Senior Vice President of Research at Horizon Media talks to Charlene Weisler about Horizon Media's research blog in this concluding portion of the interview video taken in July 2009: