Q&A Interview with Horst Stipp, SVP Strategic Insights and Innovation, NBC

Q&A with Horst Stipp

What is the future of television? How has the media landscape changed? Dr. Horst Stipp is the SVP Strategic Insights & Innovation and a 40 year veteran of NBC. His work spans all strategic areas of research including sales research, social research and innovative insights for all the NBC Universal properties. I interviewed Horst in his office and we discussed a range of subjects including the past and future trends of research, DVRs, his predictions, International research and CTAM. There are 7 videos in the interview:

Video Length (in minutes)
Intro and STB Data (4:08)
Changes in Research and T.A.M.I. (6:50)
DVRs (4:02)
Challenges and Research Quality (7:35)
International (2:28)
CTAM (2:10)
Predictions (2:51)





Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses his background, his current job responsibilites and the role of set top box data in research.





Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses his how research has changed over the past 5 years and a new metric NBC has developed to meet the challenges of measurement today.





Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses DVRs - trends, measurement and impact.




Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses challenges in Research today and the importance of research quality.






Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses his work in International research.





Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst discusses his work with CTAM.





Charlene Weisler interviews Horst Stipp, SVP strategic Insights and Innovation, NBC. Horst provides his predictions for the industry in the next 5 years.