Colleen Fahey Rush is the EVP Strategic Insights and Research for MTV Networks. Her background includes broadcast at CBS Owned and Operated Stations, Hispanic television at Telemundo and agency research at J Walter Thompson. She is currently overseeing all of MTV Networks research which is cable and multi-platform.
There are six videos in this interview on a range of subjects from research quality, Logo’s Gay and Lesbian Research, the new CIMM set top box initiative, the future of TV, multi-platform, past trends, future predictions and the Role of Research at MTV Networks. Please view all the videos here:
Video / Length in minutes
Background / 1:15
Research Changes / 3:45
Predictions / 1:46
Logo / 1:45
CTAM / 1:05
Research Quality / 4:15
Colleen Fahey Rush of MTV Networks discusses her extensive research background which spans broadcast, Hispanic, agency and cable, multi-platform. This video is 1:15 minutes long.
Colleen Fahey Rush of MTV Networks discusses research trends, CIMM set top box initiative and some of her current projects. This video is 3:45 minutes long.
Colleen Fahey Rush of MTV Networks discusses her predictions for the next five years and the future of tv. This video is 1:46 minutes long.
Colleen Fahey Rush of MTV Networks discusses Logo and MTV's efforts in Gay and Lesbian research to better understand that population segment. This video is 1:45 minutes long.
Colleen Fahey Rush of MTV Networks discusses CTAM. This video is 1:05 minutes long.
Colleen Fahey Rush of MTV Networks discusses research quality and the role of research in her company. This video is 4:15 minutes long.
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