Rachel Dreyfus is the VP Marketing Intelligence at Time Warner Cable. Rachel is the new co-Chair of CTAM’s Research Planning Committee and is currently involved in all aspects of Time Warner Cable customer satisfaction research. Rachel talks about her background - how she got to where she is today - some current projects, past changes and future predictions.
The four videos in this interview are as follows:
Video Subject / Length in Minutes
Background and Favorite Part of the Job / 4:12
Current Projects / 3:46
Past and Future / 4:36
CTAM / 3:52
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about her career path and how she discovered Research as a career and her favorite projects in her current job.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about what she is working on now. How is the media landscape changing and what do we need to do to better serve the customer?
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about dramatic changes in the media landscape such as social networking and blogging and also offers some future predictions.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, discusses CTAM, the Three Screen Study and, as co-chair, her future plans for the CTAM Research Planning Committee.
Friday
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