Data and consumer segmentation has become pivotal in the current media landscape and there are several companies who are well positioned to offer insightful information on viewer behavior. Rentrak, with its deep database of VOD, movie and set top box activity is one of these companies. Charlene Weisler interviews Bill Livek, CEO of Rentrak. Bill discusses his background, Rentrak’s business model, segmentation, changes in the industry and some predictions for the next five years.
The five separate videos in this interview are:
Title (Length in Minutes)
Background (1:39)
Rentrak, Privacy and Standards (4:16)
Measurement and Segmentation (4:11)
Changes in the Industry (5:27)
Innovations and Predictions (4:59)
Here are the videos -
Bill Livek, CEO Rentrak discusses his background, career philosophy and work experience.
Bill Livek, CEO Rentrak discusses Rentrak, the issue of privacy in monitoring comsumer behavior and measurement standards.
Bill Livek, CEO Rentrak discusses measurement, segmentation and the multi screen impact on research.
Bill Livek, CEO Rentrak discusses the most dramatic changes in the media industry over the past five years and the impact of the current economic environment on businesses and spending.
Bill Livek, CEO Rentrak discusses innovations in the industry, big screen television and the evolution of television.
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