Friday

Q&A Interview with Manish Bhatia - Nielsen

Manish Bhatia, member of Nielsen’s Media Product Leadership team, is on the forefront of new Nielsen measurements. The media landscape is fragmenting and Nielsen is examining new ways to address this fragmentation, either through aggregating their television and internet panels for Cross Platform or through set top box data.

In these series of five fascinating videos, Manish talks about his career with Nielsen, Nielsen's Set Top Box data and Cross Platform developments, Innovations with Television and the Internet as well as offers some predictions for the next five years:

Subject Length (in minutes)
Background (2:34)
Set Top Box data (9:54)
Cross Platform (4:46)
Innovations – TV and Internet (6:19)
Predictions and Post Script (2:44)


Charlene Weisler interviews Manish Bhatia who talks about his job history which kept brining him back to Nielsen. This video is 2:34 minutes long:




Manish Bhatia, President Advanced Digital Services for Nielsen, talks to Charlene Weisler about Nielsen's work with set top box data. This 9:54 minute video is a good overview of Nielsen's work in that area as well as their philosophy about set top box data's future potential:




Charlene Weisler interviews Manish Bhatia who talks about Nielsen's work in Cross Platform measurement in this 4:46 minute long video:




What is the most innovative media form today? Charlene Weisler talks to Manish Bhatia about his views on the subject in this 6:19 minute long video:




In this final video (which is 2:44 minutes long) Manish Bhatia, President Advanced DIgital Serivces for Nielsen, talks to Charlene Weisler about his predictions for the next five years and a surprising post script:

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