Friday

Q&A Interview with Bruce Goerlich - CRO Rentrak

Bruce Goerlich, Chief Research Officer for Rentrak, brings his extensive agency research experience to the supplier side to help further strengthen the role of set top box data in media measurement. In this fascinating interview, Bruce discusses Rentrak and its many data sources, the role of set top box data as a metric, how agencies can post on STB data, dramatic changes in the industry in the past five years and, looking ahead, some predictions for the next five years.

There are four insightful videos in that cover the following topics:

Subject Length (in minutes)
Background (6:12)
Rentrak (5:59)
STB Analytics (6:07)
Past & Future (3:34)



Charlene Weisler interviews Rentrak CRO Bruce Goerlich who talks about his background and how agencies can use set top box data as a currency. This video is 6:12 minutes long:




Rentrak CRO Bruce Goerlich who talks about Rentrak and its new initiatives. This video is 5:59 minutes long:




Charlene Weisler interviews Rentrak CRO Bruce Goerlich who talks about Set Top Box data analytics such as latency and set on / set off. This video is 6:07 minutes long:





In this concluding video, Rentrak's Bruce Goerlich discusses the past and future of research, measurement and media in general in this 3:34 minute video:

2 comments:

  1. Hi Charlene, thanks for bringing Bruce's thought to all of us! Regards, Paolo

    ReplyDelete
  2. Hi Paolo,
    Thank you for your comment. There are also interviews with Bill Livik (CEO Rentrak) and the heads of other set top box data companies on my blog. You can search for them on the blog using the search term "set top box"
    Best,
    Charlene

    ReplyDelete