Though once a senior level researcher, Sherrill Mane expanded her range of media experience to include Sales Marketing Strategy prior to her current position. In her role as SVP Industry Service for the Interactive Advertising Bureau (IAB), Sherrill is responsible for IAB industry relationships and member activities around standards, best practices and growth. In this interview, she talks about IAB's standards of measurement, the future of television, the internet landscape, cross-platform and the IAB's ground breaking study with The Harvard Business School.
There are five insightful videos in that cover the following topics:
Subject Length (in minutes)
Internet Standards (5:57)
Internet Landscape (5:56)
Future of TV (3:43)
Cross Platform, Harvard Study (8:12)
Charlene Weisler interviews Sherrill Mane, SVP at the IAB who talks about her extensive media background in this 8:10 minute video:
Sherrill Mane, SVP at the IAB discusses Internet Standards of Measurement. The video is 5:57 minutes long:
Charlene Weisler interviews Sherrill Mane who discusses the Internet Landscape, working with the agencies and share of business in this 5:56 minute long video. Here is also a link to a description of the work of the Committees and Councils of the IAB.
Charlene Weisler interviews Sherrill Mane who talks about the Future of TV as it blends into the internet. The video is 3:43 minutes long:
Charlene Weisler interviews Sherrill Mane of the IAB who discusses Cross Platform and her work with Bain on the subject, a special IAB Harvard Study (known as the Economic Value of the Advertising-Supported Ecosystem Study ) and also offers some predictions for the next five years. The video is 8:12 minutes long:
Here are the links to other documents from the IAB:
Terms & Conditions Announcement
An Interactive Television Advertising Overview