Steve McGowan returned to Discovery this year after a seven year stint at Nielsen. Currently Steve is SVP Research at Discovery and has a unique perspective on the evolution of the company from small start-up to large conglomerate. In this in-depth interview, Steve talks about a range of subjects including set top box data Nielsen, the evolution of DVRs and predictions for the next five years.
There are three videos that cover the following topics:
Subject Length (in minutes)
Background, DVRS and VOD (6:11)
Set Top Box Data (3:50)
Past, Future and CTAM (4:25)
Charlene Weisler Interviews Steve McGowan, SVP Discovery, who discusses his background in this 6:11 minute video:
Steve McGowan talks about his Nielsen work with set top box data in this 3:50 minute video:
Charlene Weisler talks to Steve McGowan who shares his thoughts on the past changes in the industry, future predictions and the importance of CTAM:
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