Saturday

Scripps Presentation on Set Top Box Data

The Set Top Box Data arena currently includes many data originators, processors and end users each using and examining the data in different ways. The hope of the industry is that these data analyses can eventually lead to some level of standardization and possible currency.

One step in this quest was the creation of a Lexicon of Terms and Definitions which was commissioned by CIMM and involved the cooperation on many major STB companies and clients.

Other steps include interesting comparison analyses with other currencies. Mike Pardee, SVP Research at Scripps, has been deeply involved in examining STB data. He has graciously allowed the posting of one of his department's presentations here. This presentation is called "A Mingle Source Look At Set Top Box Data."





















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