Monday

Q&A Interview with Jack Myers - Media Advisory Group

Jack Myers, Chairman and Media Economist for the Media Advisory Group, is one of the leading media prognosticators in the industry. His Jack Myers Media Business Report and the Survey of Advertising Executives have become industry standards and continue to help media companies serve their customer base and plan for the future.


In the six videos below, Jack talks about a range of issues from his background and how he got into the media trending side of the business, his opinion about the future of media, the role of research in companies, DVR and 3D, sensory recognition, his trends to 2020 and his annual Advertiser Survey. These videos provide a unique perspective on many facets of the media industry.

Subject                                          Length (in minutes)
Background                                      (5:12)
Timeline, STB data                           (6:04)
Research Role, Sampling, STB         (3:45)
Trends to 2020                                (7:55)
DVR, 3D, Sensory Recognition        (5:21)
Survey of Advertisers                       (4:44)



Charlene Weisler interviews Jack Myers, Chairman of the Media Advisory Group. In this 5:12 minute video, Jack talks about his background and his syndicated Jack Myers Media Business Report:




Charlene Weisler interviews Jack Myers, Chairman of the Media Advisory Group. In this 6:04 minute video, Jack talks about what he sees as a media timeline - the evolution of new media platfoms and business models - and how it will all be monetized:



In a follow up to the timeline discussion, Jack discusses the current challenges of Research and its future potential in the new media lndscape, the issue of sampling and some thoughts about STB data:




Jack Myers, Chairman of the Media Advisory Group, offers his predictions on media trends for the next ten years in this 7:55 minute video:




Charlene Weisler interviews Jack Myers, Chairman of the Media Advisory Group. In this 5:21 minute video, Jack talks about trends in DVR, 3DTV and Sensory Recognition technology:




In this final 4:44 minute video, Jack Myers, Chairman of the Media Advisory Group talks about his seminal industry study Survey of Advertisers:







CW: Jack, Thank you so much for your time. How can we get in touch with you?

JM: My email is jm@jackmyers.com and my websites are http://www.jackmyers.com/ and http://www.mediabizbloggers.com/.

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