Wednesday

Q&A Interview with Howard Horowitz, Horowitz Associates

Howard Horowitz is best known for his eponymous company Horowitz Associates, Inc. a full-service market research company specializing in research for distributors, networks and technology companies on television, digital and multiplatform services and content. In this interview, Howard discusses his background in political, media and market research, trends over past decade in the multicultural landscape culminating in the release of Census 2010, and the anticipated impact on the ways and means of television usage with the coming of age of a new generation of young people.

Below are five videos that comprise the full interview. They are as follows:

Subject Length (in minutes)
Background (4:43)
Multicultural (4:58)
TV Trends (7:57)
Age Differences in Media (7:17)
Predictions, OTT (5:11)


Charlene Weisler interviews Howard Horowitz who discusses his background in this 4:43 minute video:




Howard Horowitz of Horowitz Associates talks about his 2011 Multicultural study based on the 2010 census in this 4:58 minute long video:




Charlene Weisler interviews Howard Horowitz who talks about TV Trends in this fast paced 7:57 minute video:




Howard Horowitz discusses what he sees as the age differences in media use. This video is 7:17 minutes long:




In this final video, Howard Horowitz offers some predictions and his assessment of Over The Top Television. The video is 5:11 minutes long.

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