Q&A Interview with Lisa Joy Rosner, CMO, NetBase

Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of Social Media research and marketing, she is also an expert in e-commerce and CPG trends. In this interview, Lisa Joy talks about NetBase and its proprietary insight and analysis of social media for marketers, the issue of privacy in the digital arena and the mind of the new consumer. She also posits some predictions about the media landscape and what we can expect from social media in the years to come.

There are five videos that comprise this interview. They are as follows:

Subject                                 Length (in minutes)
Background                            (4:53)
NetBase                                 (5:39)
Social Media Trends               (6:43)
Mind of the Consumer            (5:43)
Privacy, Predictions                (6:44)

Charlene Weisler interviews Lisa Joy Rosner who talks about her background in this 4:53 minute video:

Lisa Joy Rosner, CMO of NetBase, talks about the company and some of its initiatives in this 5:39 minute video:

Lisa Joy Rosner, CMO of NetBase, talks with Charlene Weisler about Social Media trends. This video is  6:43 minutes long:

Charlene Weisler interviews Lisa Joy Rosner, CMO of NetBase, who talks about the mind of the consumer as it relates to social media. The video is 5:43 minutes long:

In this concluding video, Lisa Joy Rosners discusses the issue of Privacy and offers some predictions in the media space going forward. The video is 6:44inutes long:


  1. Great interview and terrific insights...

    ...though you need to find something to stabilize your camera. The filming is a bit shaky. :)

  2. Thank you. Yes I am introducing a tripod in future posts.