Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA has helped that company create a new type of buying measurement using STB data and custom databases. Bill has had an illustrious career in some of the biggest ad agencies in the industry and has written extensively about advertising, privacy and research policy. In this interview, Bill talks about his background, the ad agency world and TRA and how it uses Set Top Box data. TRA has recently published a sector evaluation on Set Top Box data companies.
The five videos that comprise Bill Harvey’s full interview are as follows:
Subject Length (in minutes)
Background (6 :51)
Agencies (4:20)
TRA (6:19)
Set Top-Box Data, Privacy (8:40)
Predictions, Social Media (7:56)
In this video Charlene Weisler interviews TRA co-founder and CRO Bill Harvey about his background which spand an impressive agency career and TRA. This video is 6:51 minutes long:
Charlene Weisler interviews Bill Harvey who talks about Ad Agencies past and present. How can they improve their business model? This video is 4:20 minutes long:
Bill Harvey talks to Charlene Weisler about TRA - its formation, history, business model and improtant stats in this 6:20 minute long interview video:
Charlene Weisler interviews TRA's co-founder Bill Harvey about STB Data and Privacy issues. Bill discusses some of his early efforts at establishing privacy guidelines in this 8:40 minute video:
Charlene Weisler interviews Bill Harvey of TRA who offers some fascinating predictions for the next few years as well as his opinions on Social Media. This video is 7:56 minutes long:
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