Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of Social Media research and marketing, she is also an expert in e-commerce and CPG trends. In this interview, Lisa Joy talks about NetBase and its proprietary insight and analysis of social media for marketers, the issue of privacy in the digital arena and the mind of the new consumer. She also posits some predictions about the media landscape and what we can expect from social media in the years to come.
There are five videos that comprise this interview. They are as follows:
Subject Length (in minutes)
Background (4:53)
NetBase (5:39)
Social Media Trends (6:43)
Mind of the Consumer (5:43)
Privacy, Predictions (6:44)
Charlene Weisler interviews Lisa Joy Rosner who talks about her background in this 4:53 minute video:
Lisa Joy Rosner, CMO of NetBase, talks about the company and some of its initiatives in this 5:39 minute video:
Lisa Joy Rosner, CMO of NetBase, talks with Charlene Weisler about Social Media trends. This video is 6:43 minutes long:
Charlene Weisler interviews Lisa Joy Rosner, CMO of NetBase, who talks about the mind of the consumer as it relates to social media. The video is 5:43 minutes long:
In this concluding video, Lisa Joy Rosners discusses the issue of Privacy and offers some predictions in the media space going forward. The video is 6:44inutes long:
Wednesday
Q&A Interview with Howard Horowitz, Horowitz Associates
Howard Horowitz is best known for his eponymous company Horowitz Associates, Inc. a full-service market research company specializing in research for distributors, networks and technology companies on television, digital and multiplatform services and content. In this interview, Howard discusses his background in political, media and market research, trends over past decade in the multicultural landscape culminating in the release of Census 2010, and the anticipated impact on the ways and means of television usage with the coming of age of a new generation of young people.
Below are five videos that comprise the full interview. They are as follows:
Subject Length (in minutes)
Background (4:43)
Multicultural (4:58)
TV Trends (7:57)
Age Differences in Media (7:17)
Predictions, OTT (5:11)
Charlene Weisler interviews Howard Horowitz who discusses his background in this 4:43 minute video:
Howard Horowitz of Horowitz Associates talks about his 2011 Multicultural study based on the 2010 census in this 4:58 minute long video:
Charlene Weisler interviews Howard Horowitz who talks about TV Trends in this fast paced 7:57 minute video:
Howard Horowitz discusses what he sees as the age differences in media use. This video is 7:17 minutes long:
In this final video, Howard Horowitz offers some predictions and his assessment of Over The Top Television. The video is 5:11 minutes long.
Below are five videos that comprise the full interview. They are as follows:
Subject Length (in minutes)
Background (4:43)
Multicultural (4:58)
TV Trends (7:57)
Age Differences in Media (7:17)
Predictions, OTT (5:11)
Charlene Weisler interviews Howard Horowitz who discusses his background in this 4:43 minute video:
Howard Horowitz of Horowitz Associates talks about his 2011 Multicultural study based on the 2010 census in this 4:58 minute long video:
Charlene Weisler interviews Howard Horowitz who talks about TV Trends in this fast paced 7:57 minute video:
Howard Horowitz discusses what he sees as the age differences in media use. This video is 7:17 minutes long:
In this final video, Howard Horowitz offers some predictions and his assessment of Over The Top Television. The video is 5:11 minutes long.
Thursday
Q&A Interview with Jo Holz - SVP Client Research Initiatives, Nielsen
Jo Holz is one of the leading researchers in the industry today. In addition to her work at NBC, Children’s Television Workshop, iN DEMAND, and Oxygen, she is currently SVP, Client Research Initiatives at Nielsen. In her 30+ years in media research, Jo has experienced first hand the great shift in the television landscape from broadcast to cable to VOD.
In this interview, Jo discusses research’s unique role in a corporation (discussing how research can become more influential) and the custom projects she oversees at Nielsen. She also offers some insights into media transitions and future trends. Below are the five videos comprising the full interview.
The videos are as follows:
Subject Length (in minutes)
Background and Media Research (4:08)
Positioning Research (3:14)
CTAM (1:42)
Nielsen Projects (5:18)
Transitions and Trends (7:33)
Charlene Weisler interviews Jo Holz of Nielsen who discusses her background and the field of Media Research in this 4:09 minute video interview:
Jo Holz, SVP Nielsen talks about how to best position Research in a company in this 3:14 minute video:
CW: Jo, both of us are long standing members of CTAM and have benefited from their great research studies. Can you talk about how you have used CTAM research results in your job?
JH: Yes. I got some great insights from the 3-D TV study that Nielsen did for CTAM a few months ago. This was probably the first consumer study about 3-D TV that actually exposed viewers to this new technology and then got their reactions to it, rather than just getting reactions to the concept. It turned out that there were issues related to having to having to wear the 3-D glasses. Those insights were invaluable in helping Nielsen and the industry at large to better understand the potential for this new technology.
In this 1:44 minute video, Jo Holz talks about CTAM and its value to her and the industry:
Charlene Weisler interviews Jo Holz of Nielsen who talks about some of her projects at the company in this 5:18 minute long video:
Jo Holz talks about industy Transitions and Trends in this 7:33 minute long concluding video:
In this interview, Jo discusses research’s unique role in a corporation (discussing how research can become more influential) and the custom projects she oversees at Nielsen. She also offers some insights into media transitions and future trends. Below are the five videos comprising the full interview.
The videos are as follows:
Subject Length (in minutes)
Background and Media Research (4:08)
Positioning Research (3:14)
CTAM (1:42)
Nielsen Projects (5:18)
Transitions and Trends (7:33)
Charlene Weisler interviews Jo Holz of Nielsen who discusses her background and the field of Media Research in this 4:09 minute video interview:
Jo Holz, SVP Nielsen talks about how to best position Research in a company in this 3:14 minute video:
CW: Jo, both of us are long standing members of CTAM and have benefited from their great research studies. Can you talk about how you have used CTAM research results in your job?
JH: Yes. I got some great insights from the 3-D TV study that Nielsen did for CTAM a few months ago. This was probably the first consumer study about 3-D TV that actually exposed viewers to this new technology and then got their reactions to it, rather than just getting reactions to the concept. It turned out that there were issues related to having to having to wear the 3-D glasses. Those insights were invaluable in helping Nielsen and the industry at large to better understand the potential for this new technology.
In this 1:44 minute video, Jo Holz talks about CTAM and its value to her and the industry:
Charlene Weisler interviews Jo Holz of Nielsen who talks about some of her projects at the company in this 5:18 minute long video:
Jo Holz talks about industy Transitions and Trends in this 7:33 minute long concluding video:
Tuesday
Q&A Interview with Rob Frydlewicz
Rob Frydlewicz is best known as a veteran agency researcher at agencies such as NWAyer, FCB and Carat. And now he has expanded his skill base to include social media and blogging. Rob is part of a blog network that consists of several media executives who write on a variety of pop culture subjects. Rob writes two blogs http://www.historyasyouexperiencedit.com/and http://www.zeitgayst.com/
In this interview, Rob talks about his research background, blogging experiences, what he sees as trends in the social media landscape and the future of blogging as a media communications form. The four videos are as follows
Subject Length (in minutes)
Background (3:25)
Blogs (5:59)
HistoryAsYouExperiencedIt and ZeitGAYst (4:28)
Challenges, Opportunities, Trends (3:48)
In this 3:25 minute video, Rob Frydlewicz discusses his extensive research background:
Charlene Weisler Interview Rob Frydlewicz who talks about blogging - its future, its impact and its quirky media characteristics - in this 5:53 minute video:
Rob Frydlewicz talks about his two blogs History As You Experienced It and ZeitGAYst in this 4:28 minute video:
Charlene Weisler interview Rob Frydlewicz who offers his insights on future challenges, opportunities and trends in the media. This video is 3:48 minutes:
In this interview, Rob talks about his research background, blogging experiences, what he sees as trends in the social media landscape and the future of blogging as a media communications form. The four videos are as follows
Subject Length (in minutes)
Background (3:25)
Blogs (5:59)
HistoryAsYouExperiencedIt and ZeitGAYst (4:28)
Challenges, Opportunities, Trends (3:48)
In this 3:25 minute video, Rob Frydlewicz discusses his extensive research background:
Charlene Weisler Interview Rob Frydlewicz who talks about blogging - its future, its impact and its quirky media characteristics - in this 5:53 minute video:
Rob Frydlewicz talks about his two blogs History As You Experienced It and ZeitGAYst in this 4:28 minute video:
Charlene Weisler interview Rob Frydlewicz who offers his insights on future challenges, opportunities and trends in the media. This video is 3:48 minutes:
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