Q&A Interview with Billie Gold - Carat

Billie Gold, VP of Research and Programming at Carat, has a unique perspective on the media landscape. After entering the industry at MTV in the early days of cable, she followed a path that led her through the agency world. In this fascinating interview, Billie talks about how she got into the media business, how agency research differs from network research, the future of multi-tasking, the upfront and how the media marketplace will change based on the new 2010 census figures. Billie also offers some perspective on set top box data, social media, cross platform and what makes a network program valuable.

The six videos of the complete interview are as follows:

Subject                                                Length (in minutes)

Background                                               (6:47)
Network Criteria                                        (8:04)
Unmeasured Networks and STB Data      (3:51)
Carat                                                         (8:11)
Cross Platform, Social Media                    (6:34)
Predictions                                                 (5:59)

Charlene Weisler interviews Carat's VP Research and Programming, Billie Gold who talks about her background in this 6:47 minute video:




Billie Gold, Carat VP of Research and Programming, talks to Charlene Weisler about how a network can get more attentiona nd considerationf rom an agency. This informative video is 8:04 minutes.




Charlene Weisler interviews Billie Gold who discusses unmeasured-by-Nielsen networks and the use of set top box data to assess network performance in this 3:51 minute video:




Billie Gold talks to Charlene Weisler about a range on new technological subjects such as Cross Platform, DVRs, Mobile and Social Media in this 6:34 minute video:




Charlene Weisler interviews Carat's Billie Gold who talks about some future trends and predictions in the media landscape. This video is 5:59 minutes: