Ellen Oppenheim of Oppenheim Media Consulting began her career at Y&R in their media training program. Her background spans such a wide swath of the industry that she likes to say that that she “has done everything that one can do in media that is legitimate – bought, sold, marketed and promoted all forms of media”. In this interesting interview, Ellen talks about her work at the MPA, the impact of second screen on print, the concept of engagement and what skill sets the next generation of media executives need to have. Ellen also shares her views on what the media landscape will look like five years from now.
The three videos of the complete interview are as follows:
Subject Length (in minutes)
Background, Skill Set (4:33)
Second Screen, Predictions (4:54)
MPA, Engagement (6:55)
Charlene Weisler interviews Ellen Oppenheim who talks about her background and the past trends in media in this 4:33 minute video.
Ellen Oppenheim of Oppenheim Media talks to Charlene Weisler about second screens and how the future of media will look in this 4:54 minute video:
Charlene Weisler interviews Ellen Oppenheim about her work at the MPA and how media can become more engaging in this 6:55 minute video: