One of the hot topics in the industry today is the
measurement of cross platform. In this week’s interview, Carol Edwards, SVP at
Arbitron discusses her company’s role in cross platform measurement. She is
deeply involved in Arbitron’s new business ventures and recently spearheaded Arbitron’s
cross platform initiative using their portable people meters in a project for
CIMM. In this interview, Carol discusses the cross platform project, Arbitron’s
portable people meters and offers a look ahead into the media landscape of the
next few years.
The five videos of the complete interview are as follows:
Subject Length (in minutes)
Background (5:29)
Arbitron and CIMM Project (7:46)
PPM (4:06)
Cross Platform (6:30)
Predictions & Innovations (4:34)
Charlene Weisler interviews Arbitron's Carol Edwards who talks about her background in this 5:29 minute video:
Carol Edwards discusses Arbitron with Charlene Weisler in this 7:46 minute video:
Charlene Weisler interviews Arbitron's Carol Edwards who talks the portable people meter and how it is used for measurement in this 4:06 minute video:
Charlene Weisler interviews Arbitron's Carol Edwards who talks about Arbitron's efforts in cross platform measurement in this 6:30 minute video:
Arbitron's Carol Edwards talks with Charlene Weisler about how the future of media will look over the next five years in this 4:34 minute video:
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