Liz Janneman not only speaks fluent Dutch, she is also a very effective senior sales executive for OvationTV. Her background spans local to national and agency to network. She started in the business at a rep firm before moving into the agency side of the business in local and then in national cable buying. She talks about buying networks according to their “brand essence” before there was Nielsen measurement for cable. She eventually moved into cable television to Turner and is currently at Ovation TV where she is the senior sales executive for the company.
Ovation TV, which is a personal favorite of mine, is the only arts-oriented cable network available to subscribers. And yet, Time Warner Cable has decided to drop Ovation from its line-up effectively shutting out the arts network in major cities like New York and Los Angeles. According to the TWC customer service people I have spoken to about the network, they dropped Ovation without adding any suitable replacement in that tier, effectively lowering the value of their service to their subscribers.
In this interview, Liz talks about the impact of the Time Warner decision, the importance of arts for communities, the challenges of independent cable networks to survive when competing for channel space with multi-network corporations and the future for media based on the current business models.
The five videos of the interview are as follows:
Subject Length (in minutes)
Background and Measurement (11:30)
Ovation and Independent nets (10:58)
Time Warner Cable (8:47)
Value of Arts, Social Media (5:56)
Charlene Weisler interviews Ovation TV's EVP Sales Liz Janneman about her background and measurement of media in this 11:30 minute video:
Liz Janneman of Ovation TV talks to Charlene Weisler about Ovation and the challenge for smaller independently owned networks to gain (and hold) MVPD coverage. This fascinating video is 10:58 minutes:
Charlene Weisler talks to Liz Janneman specifically about TIme Warner Cable's decision to drop the only arts-oriented cable network from its footprint. Learn more in this 8:47 minute video:
What is the value of the arts in society and why is it so important to have accessible arts programming as part of an MSOs franchise agreement with a municipality? Charlene Weisler asks Liz Janneman of Ovation to talk about the arts and its value in this 5:56 minute video:
Liz Janneman shares her predictions for Ovation and media in general with Charlene Weisler in this 2:40 minute video: