Sunday

Q&A Interview with Mike Greco - A+E



Mike Greco, EVP Strategic Insights at A+E networks, started his career in Nielsen which gave him a firm basis in research. From there he had a stellar career on the agency side before moving to MTV, Lifetime and subsequently after the merger, to A+E where he heads up all the business research functions. The business of television has certainly changed since his Nielsen days. In this interview, Mike talks about A+E’s plans, the differences between the agency side and the network side of the business, C3 and commercial measurement, connected TVs, the next generation of researchers and also offers some predictions of the media landscape over the next few years.

The five videos of the interview are as follows:

Subject                                    Length (in minutes)
Background                              (6:24)
A+E. Cross Platform                 (7:15)
Age / Gender and STB Data      (2:09)
Agencies and Metrics                (5:18)
Predictions; Next Generation     (2:58)   


Mike Greco, EVP Strategic Insights, A+E Networks talks to Charlene Weisler about his background in this 6:24 minute video:


Charlene Weisler talks to Mike Greco about his work at A+E and his Cross Platform research efforts in this 7:15 minute video:

  
Mike Greco talks to Charlene Weisler about age and gender measurement and set top box data in this 2:09 minute video:


Charlene Weisler interviews Mike Greco, EVP Strategic Insights, about advertising agencies and the media metrics that will be most relevant in today's media environment. This video is 5:18 minutes:


Mike Greco, EVP Strategic Insights, A+E Networks talks to Charlene Weisler about the next generation of researchers as well as offers some predictions for the future of media in this 2:58 minute video:

No comments:

Post a Comment