Carol Jones, Director
of Insights and Intelligence Marketing Communications for Enterprise Holdings,
started her career at the agencies before moving to the client side of
advertising. At Enterprise, which owns
Enterprise, National and Alamo brands, she forged a new role in research and analytics.
In this interview, Carol talks about the difference between agency and client
marketing and research, Enterprise Holdings and their unique value proposition
in the consumer car rental market, their segmentations and the international
marketplace. Carol also offers a look ahead as to how the media landscape will
evolve over the next few years from the client’s viewpoint.
The three videos of the interview are as follows:
Subject Length
(in minutes)
Background (2:27)
Enterprise (4:39)
Competitors, Predictions (6:08)
Charlene Weisler interviews Enterprise Holdings Carol Jones who talks about her background on the client side of the media business in this 2:27 minute video:
Carol Jones talks to Charlene Weisler about Enterprise Holdings in this 4:39 minute video:
In this final video, Charlene Weisler interviews Enterprise Holdings
Carol Jones who talks about her competitive set and makes some predictions about the future of media in this 6:08 minute video:
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