Q&A with Ruth Stevens - Emarketing Strategy

Ruth Stevens of emarketing Strategy launched her business from stints at IBM and Time Warner. Her efforts have resulted in the launch of a successful company in Business to Business marketing. In this interesting interview, we learn how to measurably enact business to business protocols to help retain customers, expand the base and strategically use all types of media in a research-based way to solidify and grow efforts. Ruth offers ways to quantify marketing and press efforts and also looks ahead to see how the media landscape will look for business over the next five years.

The five videos of the interview are as follows:

Subject                                                 Length (in minutes)

Background and B2B                                     (3:04)

Effective B2B                                                 (8:46)

TV, Data Company                                         (6:50)

Quantifying Marketing                                   (6:18)

Quantifying Press                                           (10:51)

Charlene Weisler interviews Ruth Stevens of Emarketing Strategy who discusses her background in this 3:04 minute video:

 

Ruth Stevens of Emarketing Strategy talks to Charlene Weisler about effective B2B marketing techniques in this 8:46 minute video:



Charlene Weisler interviews Ruth Stevens of Emarketing Strategy who discusses TV and Data Companies in this 6:50 minute video:

How do you quantify marketing? Ruth Stevens gives her views on the subject in this 6:18 minute video:

How do you quantify press? Charlene Weisler asks Ruth Stevens in this 10:51 minute video: