Gary Reisman of New Media Metrics started his career at the agencies in direct marketing and integrated communications. This provided him with a strong background in sales and sales oriented analytics. From there he moved to Turner in strategic marketing. His company, New Media Metrics, owns a patented approach to predict consumer attachment to brands and media properties. In this fascinating interview, Gary talks about New Media Metrics, lifestages and attachments, research results, metrics, brand essence and the proliferation of devices. Gary also offers insights into how the media landscape will evolve over the next few years.
The four videos of the interview are as follows:
Subject Length (in minutes)
Background and New Media Metrics (9:14)
Step by Step (7:51)
Gary Reisman talks to Charlene Weisler about how New Media Metrics works - the metrics and the process - in this 7:51 minute video:
Charlene Weisler talks to Gary Reisman who discusses the results he has seen in New Media Metrics research efforts in this 8:03 minute video:
Gary Reisman offers his insights into how the media landscape will evolve in this 6:58 minute video in his interview with Charlene Weisler: