Friday

What is Branded Content? Q&A with Ogilvy's Abby Marks



Abby Marks, Director of Strategy and Operations for Ogilvy Entertainment entered the creative world of advertising via management consulting. In this fascinating interview, Abby talks about the process of creating branded entertainment, a comparison between branded and native formats, global applications with clients, examples of success and predictions for the media landscape. She also offers great insight into Ogilvy’s recent BEAM whitepaper on branded entertainment, which can be accessed at this link: Ogilvy.com/beam.  


The five videos in this interview are as follows:
Subject                                                 Length (in minutes)
Background                                                      (4:51)
Branded and Native                                        (5:27)
Measurement                                                  (2:10)
Processes and Success                                  (4:17)
Predictions and BEAM                                   (6:41)
 



Charlene Weisler interviews Ogilvy Director Abby Marks about her background in this 4:51 minute video:





Ogilvy Director Abby Marks talks to Charlene Weisler about Branded and Native advertising in this 5:27 minute video:



What about measurement of Branded content? Abby Marks talks to Charlene Weisler about the various approaches in this 2:10 minute video: 


Charlene Weisler interviews Ogilvy Director Abby Marks about process and the successful branded content campaign in this 4:17 minute video:


In this final video Abby Marks offers some predictions about the media landscape and talks about her company's BEAM project to Charlene Weisler in this 6:41 minute video: 

No comments:

Post a Comment