I will be moderating a panel on Advanced Television at the OMMA on September 30, 2015.
Come and see the panel:
Panel: How Does Advanced TV Add Up?
Date/Time: September 30, 11:45 AM
As TV buying moves way beyond traditional techniques and relies on
much more complex inputs and platforms, so too will the metrics. Who is
measuring what? Which metrics and data vendors are emerging as important
players in the advanced TV space. What do the numbers mean when
compared to traditional metrics or even to other digital platforms?
Ben Tatta, President Media Sales, Cablevision
Matthew Bayer, SVP Advanced TV, MagnaGlobal