Content targeting—ensuring greater consumer engagement—has never been more important to programmers and advertisers. But how can these creators capture viewer attention in a world of multiple devices and multitasking? At a recent Mediapost Programmatic Insider Summit, Nicolle Pangis, COO, Xaxis, indicated a need to focus on creating better experiences in content targeting. Indeed, there is a lot of innovation in the areas of creative, targeting, and technology that is advancing the industry.
Read more about how content targeting facilitates consumer engagement and attention.