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Content Targeting For Greater Consumer Attention

Content targeting—ensuring greater consumer engagement—has never been more important to programmers and advertisers. But how can these creators capture viewer attention in a world of multiple devices and multitasking? At a recent Mediapost Programmatic Insider Summit, Nicolle Pangis, COO, Xaxis, indicated a need to focus on creating better experiences in content targeting. Indeed, there is a lot of innovation in the areas of creative, targeting, and technology that is advancing the industry.

Read more about how content targeting facilitates consumer engagement and attention.

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