It is a data-driven world. For advertisers, data-centricity has enabled more sophisticated and targeted methods to attract, retain, and engage viewers.
The goal is to reach the
consumer with relevant, informed messages that help in decision-making
without delivering advertising overload or irrelevancy. The use of ad
blockers indicates that more has to be done to improve the viewer
experience. Here’s how advertisers are improving their messages with
Read my full article at Videa.