The challenges facing the advertising agency business model are many. Luckily, media conferences, like 4A’s Transformation, exist to help make sense of this ever-changing landscape. This year’s conference provided an opportunity for advertising, technology and media leaders to come together and exchange insights in order to maximize programmatic opportunities.
Mary Barnas, VP of Platform Adoption at Videa, started her career on the agency side where she was responsible for managing local media departments.
Her transition into the programmatic space allows her to stay in touch
with fellow media buyers, as she currently drives partnerships with
agencies and advertisers through Videa’s programmatic solution. “I spent
20+ years on the agency side managing local media departments. I
understand the challenges there,” she says.
Mary gave further insight by answering the following questions: