What Is Programmatic? Busting 5 Programmatic Myths

Programmatic media buying is a team effort.What is programmatic? It’s a world full of myths and misunderstandings. Not all the myths are necessarily misplaced, but a few are old and based on outdated technological capabilities.

So, what is programmatic and how can the myths associated with it help us learn and understand it more fully?

Myth 1: There is a definition of programmatic.

There are many unique definitions of programmatic and there are several different types of programmatic....

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