For an advertiser today, there is nothing more important when buying
media than accurate cross-screen measurement to ensure that what is
bought delivers on the KPIs.
The question is, what are the most important and relevant KPIs today in
TV advertising? Of course there are the traditional TV currencies of
reach, frequency, rating, and delivery, but industry standard
cross-platform KPIs are still being formed. In fact, these may vary
depending on the advertiser, the product or service, the platform, and
the content provider.Read the full article here.
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