For an advertiser today, there is nothing more important when buying media than accurate cross-screen measurement to ensure that what is bought delivers on the KPIs. The question is, what are the most important and relevant KPIs today in TV advertising? Of course there are the traditional TV currencies of reach, frequency, rating, and delivery, but industry standard cross-platform KPIs are still being formed. In fact, these may vary depending on the advertiser, the product or service, the platform, and the content provider.
Read the full article here.