Friday

How to Implement Addressable TV: Advice From the Experts

The variety of devices available for consumers to consume content has resulted in viewer fragmentation across platforms and has created competition for consumers’ time and attention. As Google states, “Now, viewers watch what they want and when they want, across multiple platforms and devices, from the small screens in their pockets to the large screens in their living rooms.”

Stand and Deliver
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. But it’s only recently that the supportive technology behind addressable advertising has enabled a more fluid delivery and measurement capability with dynamic ad insertion and granular set-top box data.

Read more at the Videa blog.

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