A big challenge for media executives is how to craft a change management approach to ensure future business growth, while also guiding change strategically and fluidly. Change is never easy and is often a slow process. In this environment of expected annual financial growth, continued rising stock prices and bonuses based on annual performance, it’s easy to choose quick gains at the expense of future stability.
Vortex of Change
Agencies are in a change vortex as the Internet of Things (IoT) and
other data sets are impacting job requirements, the technology used to
process all this data, and client expectations regarding the best
measurements, platforms, and creatives to grow their businesses.
Read the full article on the Videa blog.