Charlene Weisler: What is the Interoperable Master Format (IMF) and why is it important?
Chris Lennon: The Interoperable Master Format is a relatively
new SMPTE standard, allowing, among other things, mastering of material
which might need to be distributed in a variety of versions, to a
variety of destinations. This
is critically important as we continue to create derivative versions of
commercials and programs.
It is a trend that is likely to expand - if you
have a commercial that will run with different graphics, voice overs,
in different languages, or even with some scenes differing from market
to market, or platform to platform, do you really want to have dozens of
different copies of the commercial to manage? Wouldn’t it be better to
have one copy, with metadata directing how to play it out? IMF
is already in use today, and has enjoyed great success although it’s a
relatively recent technology. In fact, we’ll be discussing several
real-world examples of implementations in the media business at these
seminars.
Here is the information on the seminars:
You’ve moved from video to IT infrastructures, you’ve heard
about the many benefits file-based workflows should deliver. Now what?
MXF files were presented as a tape replacement. Today many
of us are trapped: good things from the linear videotapes are gone… but what
about the many benefits IT based environments can bring?
Unleashing all the potential requires switching over to a
new model. This new model is about getting mindsets to move away from videotapes.
Welcome to components, packages and IMF!
This one-day seminar will get you up to speed on what IMF
is, and how it can help you and your organization not only survive, but thrive
in the ever-changing area of file-based workflows. This interactive session
will show IMF as it can be used in the real world:
·
Solutions
from the 20+ vendors that support it
·
10+
practical demonstrations of implementations
·
15+ use
cases
This session is designed to provide (in a fun and
interactive environment):
·
An overall
understanding of the IMF standard
·
A focus on
the most interesting aspects of IMF, which make it so appealing
·
A focus on
the business and technical fundamentals required to use the IMF standard.
Course participants will gain an understanding of the basics of interoperability
and versioning problems using IMF.
Just a few comments from past
attendees
“A great overview of an
important topic for our industry”
“An excellent overview of a
subject that affect the film and TV business workflow in a positive way!”
“This was a great top to
bottom look into the world of IMF”
“This was a great balance of
macro and micro perspective on IMF and it's deployment. Thank you!”
Registration is available at the links below:
·
February 14, 2017: Washington,
DC (hosted by PBS)
·
February 15, 2017: New
York (hosted by ANA)
·
February 17, 2017: Los
Angeles (hosted by FOX)
Space is extremely limited, so register today! Cost is only
$299 per person for the full day seminar, or $285 for SMPTE or AICE members!
Deadline for registration is one week prior to each seminar.
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