Innovation Congress 2017, with a special focus on future influencer trends, media, content, technology, products, and advertising. Now, which are most likely to affect TV ads?
Of all the many current innovations, which will most impact how
media is brought to market—and then bought and sold? Social Fresh, a
social media marketing education company, offered some insights recently
About Those “Bad” Ideas . . .
A combination of technological advancements and consumer
fragmentation has made the business of ad targeting especially
challenging. However, there are many innovative approaches to leveraging
technology in order to better reach desired groups.
Jason Keath, founder and CEO at Social Fresh, believes it all starts
with a bad idea. “Bad ideas are often good ideas, but are not yet
recognized as such,” says Keath. He believes bad ideas often
(eventually) lead to success. They can also work as shortcuts to good
ideas—or they might even augment other ideas and expand one’s creative
So what is a possible “bad” idea for automated TV buying companies?
Consider partnering more closely with content providers, matching
certain advertisers to specific content based on their desired
segmentations by time of day.
Please read the full article on the Videa blog.