What Is the Future of Pay TV?

What do we really mean when we say “pay TV”? To some, it means programming or networks that are commercial-free, available on any platform, and require the viewer to pay a fee. To others, it includes ad-supported TV channels offered through a multi-channel video program distributor (MVPD). It might also include newer innovations like video-on-demand (VOD) and streaming video-on-demand (SVOD) programming as part of a subscription service.

In sum, pay TV is evolving into an amalgam of networks and services that are typically supported by ads or subscriptions, and its definition keeps changing as technology and access to content expands. The generally accepted definition, however, comes from the Television Bureau of Advertising: “Home television programming for which the viewer pays by the program or by the month. Pay television includes both over-the-air transmission (with scrambled signals) and cable transmission (pay cable).”

A Downward Trend

Read the full article on the Videa blog.

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