Daniel Fischer, President of the Solve It Group, is one of the foremost thinkers and researchers on commercial pod behavior. He has worked in all sides of the business from Discovery Networks on the programming side, Nielsen Research on the vendor side and Time Warner on the MSO side. But his current work on approaches to increase commercial and program ratings through applied cognitive neuroscience impacts the entire business model. In addition to trans company pod analysis, Daniel's company also consults with kids programmer, qubo Ventures.
I interviewed Daniel in July 2009. Here are five videos comprising the full interview:
Video (length)
Viewing Changes (4:14)
Pod Performance (6:34)
Predictions (2:17)
CTAM (1:54)
Clients (3:49)
Charlene Weisler interviews Daniel Fischer, President of the Solve It Group. Daniel shares his thoughts about changes in the media landscape.
Charlene Weisler interviews Daniel Fischer, President of the Solve It Group. Daniel shares his thoughts about commercial pods and pod performance research.
Charlene Weisler interviews Daniel Fischer, President of the Solve It Group. Daniel shares his thoughts about the future of media.
Charlene Weisler interviews Daniel Fischer, President of the Solve It Group. Daniel talks about CTAM.
Charlene Weisler interviews Daniel Fischer, President of the Solve It Group. Daniel shares his thoughts about recent projects.
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