Todd Juenger, who is the Vice President and General Manager, Audience Research and Measurement for TIVO, is someone on the forefront of the next generation of data collection and analysis. TIVO, despite its subset of a subset database (DVR users who own a TIVO DVR box), boasts a deep and rich data stream that can be segmented by delivery service, whether MSO or Satellite or Telco, and by platform, whether analogue or digital.
This interview encompasses a range of media issues including how brand managers view media, TIVO’s partnership with Quantcast, the potential for set top box data measurement, privacy issues, future predictions and how Todd got to where he is today. The six separate videos in this interview are:
Title (Length in Minutes)
TVIO Overview and Privacy (4:34)
TIVO set top box data (5:50)
Quantcast – Internet fusion and Distribution (5:36)
Set top box Potential and Agency View (7:29)
Charlene Weisler talks to Todd Juenger about his background and how he got to where he is today. Todd's background includes P&G as a brand manager.
Todd Juenger talks to Charlene Weisler about TIVO; why TIVO's set top box data is unique and different. Todd also discusses the issue of privacy with the data.
Todd Juenger continues the discussion of TIVO set top box data:
Todd Juenger talks to Charlene Weisler about TIVO's partnership with Quantcast and how it will lead to effective internet fusion:
Charlene Weisler interviews Todd Juenger. Todd offers his predictions about the media landscape over the next five years:
In this concluding video, Todd Juenger talks to Charlene Weisler about the agency point of view and the potential of set top box data as a measurement currency: