Richard Lowden is the VP of Sales for Wunderground.com, a major weather website. Richard has extensive experience in local cable and made the move into interactive about five years ago. Wunderground is a data driven site, monitoring weather worldwide and analyzing consumer spending behavior based on varying weather conditions. Some of their research will surprise you. In this video interview, Richard talks about Wunderground.com, behavioral targeting and addressability using weather information as well as some predictions for the media marketplace.
There are four videos in this fascinating interview that cover the following topics:
Subject Length (in minutes)
Background (2:25)
Wunderground.com & Sata (4:56)
Partnerships, Behavioral target (5:33)
Addressability and Predictions (5:37)
Charlene Weisler interviews Richard Lowden of wunderground.com about his background in this first video:
Charlene Weisler interviews Richard Lowden who talks about wunderground.com and the type of data his company collects and utilizes:
Richard Lowden of wunderground.com discusses this site's addressability capabilities and some future predictions for the business:
Charlene Weisler interviews Richard Lowden in this concluding video about some advertiser partnerships and behavioral targeting:
Showing posts with label internet fusion. Show all posts
Showing posts with label internet fusion. Show all posts
Dec 6, 2009
Q&A Interview with Dave Morgan, CEO Simulmedia
Charlene Weisler interviews Dave Morgan, the CEO of Simulmedia. Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.
There are five videos below with the following topics and lengths:
Subject Length (in minutes)
Background (1:34)
Simulmedia, Promos, STB data (6:57)
Research Findings (4:02)
Internet (7:28)
Current Projects (4:01)
Charlene Weisler Interviews Dave Morgan, CEO of Simulmedia. Dave discusses his background in this video. He considers himself an internet "old timer" but actually started in law and then in newspapers:
In this video, CEO Dave Morgan tells Charlene Weisler about Simulmedia, promo research, set top box data and the issue of privacy:
Charlene Weisler interviews Dave Morgan. Dave discusses some of his recent research findings on loyalty and drivers to viewership:
Charlene Weisler interviews Dave Morgan. Dave talks about the internet, internet TV, his predictions for the next five years and even the future of radio:
In this final video, Dave Morgan tells Charlene Weilser about some of his current projects with Simulmedia and how that relates to what ad agencies do:
There are five videos below with the following topics and lengths:
Subject Length (in minutes)
Background (1:34)
Simulmedia, Promos, STB data (6:57)
Research Findings (4:02)
Internet (7:28)
Current Projects (4:01)
Charlene Weisler Interviews Dave Morgan, CEO of Simulmedia. Dave discusses his background in this video. He considers himself an internet "old timer" but actually started in law and then in newspapers:
In this video, CEO Dave Morgan tells Charlene Weisler about Simulmedia, promo research, set top box data and the issue of privacy:
Charlene Weisler interviews Dave Morgan. Dave discusses some of his recent research findings on loyalty and drivers to viewership:
Charlene Weisler interviews Dave Morgan. Dave talks about the internet, internet TV, his predictions for the next five years and even the future of radio:
In this final video, Dave Morgan tells Charlene Weilser about some of his current projects with Simulmedia and how that relates to what ad agencies do:
Oct 22, 2009
Q&A Interview with Todd Juenger - TIVO
Todd Juenger, who is the Vice President and General Manager, Audience Research and Measurement for TIVO, is someone on the forefront of the next generation of data collection and analysis. TIVO, despite its subset of a subset database (DVR users who own a TIVO DVR box), boasts a deep and rich data stream that can be segmented by delivery service, whether MSO or Satellite or Telco, and by platform, whether analogue or digital.
This interview encompasses a range of media issues including how brand managers view media, TIVO’s partnership with Quantcast, the potential for set top box data measurement, privacy issues, future predictions and how Todd got to where he is today. The six separate videos in this interview are:
Title (Length in Minutes)
Background (4:32)
TVIO Overview and Privacy (4:34)
TIVO set top box data (5:50)
Quantcast – Internet fusion and Distribution (5:36)
Predictions (4:54)
Set top box Potential and Agency View (7:29)
Charlene Weisler talks to Todd Juenger about his background and how he got to where he is today. Todd's background includes P&G as a brand manager.
Todd Juenger talks to Charlene Weisler about TIVO; why TIVO's set top box data is unique and different. Todd also discusses the issue of privacy with the data.
Todd Juenger continues the discussion of TIVO set top box data:
Todd Juenger talks to Charlene Weisler about TIVO's partnership with Quantcast and how it will lead to effective internet fusion:
Charlene Weisler interviews Todd Juenger. Todd offers his predictions about the media landscape over the next five years:
In this concluding video, Todd Juenger talks to Charlene Weisler about the agency point of view and the potential of set top box data as a measurement currency:
This interview encompasses a range of media issues including how brand managers view media, TIVO’s partnership with Quantcast, the potential for set top box data measurement, privacy issues, future predictions and how Todd got to where he is today. The six separate videos in this interview are:
Title (Length in Minutes)
Background (4:32)
TVIO Overview and Privacy (4:34)
TIVO set top box data (5:50)
Quantcast – Internet fusion and Distribution (5:36)
Predictions (4:54)
Set top box Potential and Agency View (7:29)
Charlene Weisler talks to Todd Juenger about his background and how he got to where he is today. Todd's background includes P&G as a brand manager.
Todd Juenger talks to Charlene Weisler about TIVO; why TIVO's set top box data is unique and different. Todd also discusses the issue of privacy with the data.
Todd Juenger continues the discussion of TIVO set top box data:
Todd Juenger talks to Charlene Weisler about TIVO's partnership with Quantcast and how it will lead to effective internet fusion:
Charlene Weisler interviews Todd Juenger. Todd offers his predictions about the media landscape over the next five years:
In this concluding video, Todd Juenger talks to Charlene Weisler about the agency point of view and the potential of set top box data as a measurement currency:
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