Q&A Interview with Tom Xenos, Director, MediaVest

Tom Xenos is the Director of Research for MediaVest on the P&G account. His wide range of experience, from broadcast television, radio, syndication, internet and agency research gives him a unique perspective on viewer and consumer behavior. In this interview, he discusses trends in the industry, the issue of quality research, what agencies look for in a research sales presentation, set top box data applications and behavioral segmentation..

The five separate videos in this interview are:

Title (Length in Minutes)
Background (4:16)
Agency Research (4:03)
Past and Future (5:09)
Quality Research (5:04)
Segmentation, Set top box data (5:58)

Links to the full interview videos can be found below:

Charlene Weisler interviews Tom Xenos. Tom discusses his background and how he got to where he is today:

Charlene Weisler interviews Tom Xenos who discusses how the agency landscape has changed since he started in media:

Tom Xenos discusses past and future trends in the media landscape:

Tom Xenos discusses the issue of research quality with Charlene Weisler and what agencies look for in a sales research presentation from the networks:

Charlene Weisler talks to Tom Xenos. Tom discusses set top box data and behavioral segmentation in this video:

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