Colleen Fahey Rush is the EVP Strategic Insights and Research for MTV Networks. Her background includes broadcast at CBS Owned and Operated Stations, Hispanic television at Telemundo and agency research at J Walter Thompson. She is currently overseeing all of MTV Networks research which is cable and multi-platform.
There are six videos in this interview on a range of subjects from research quality, Logo’s Gay and Lesbian Research, the new CIMM set top box initiative, the future of TV, multi-platform, past trends, future predictions and the Role of Research at MTV Networks. Please view all the videos here:
Video / Length in minutes
Background / 1:15
Research Changes / 3:45
Predictions / 1:46
Logo / 1:45
CTAM / 1:05
Research Quality / 4:15
Colleen Fahey Rush of MTV Networks discusses her extensive research background which spans broadcast, Hispanic, agency and cable, multi-platform. This video is 1:15 minutes long.
Colleen Fahey Rush of MTV Networks discusses research trends, CIMM set top box initiative and some of her current projects. This video is 3:45 minutes long.
Colleen Fahey Rush of MTV Networks discusses her predictions for the next five years and the future of tv. This video is 1:46 minutes long.
Colleen Fahey Rush of MTV Networks discusses Logo and MTV's efforts in Gay and Lesbian research to better understand that population segment. This video is 1:45 minutes long.
Colleen Fahey Rush of MTV Networks discusses CTAM. This video is 1:05 minutes long.
Colleen Fahey Rush of MTV Networks discusses research quality and the role of research in her company. This video is 4:15 minutes long.
Wednesday
Q&A Interview with Theresa Pepe, VP Research Current TV
How can a cable network that is not measured by Nielsen create a measurable presence in the advertising community? Charlene Weisler interviews Theresa Pepe, the head of Research for Current TV, and discovers that there are many ways to position a network.
There are four videos in this interview:
Title (Length in Minutes)
Role of Research (2:59)
Industry Trends (3:41)
Predictions (3:23)
Measurement (3:22)
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on how she started in the business, the role of research in a corporation today and how the landscape has changed:
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on the most dramatic changes in the industry in the past 5 years and how Current TV is on the cutting edge of these changes:
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on her three predictions for the next five years:
In this concluding video, Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on measurement and the future of set top box data:
There are four videos in this interview:
Title (Length in Minutes)
Role of Research (2:59)
Industry Trends (3:41)
Predictions (3:23)
Measurement (3:22)
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on how she started in the business, the role of research in a corporation today and how the landscape has changed:
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on the most dramatic changes in the industry in the past 5 years and how Current TV is on the cutting edge of these changes:
Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on her three predictions for the next five years:
In this concluding video, Charlene Weisler interviews Theresa Pepe, VP Research Current TV, on measurement and the future of set top box data:
Friday
Q&A Interview with Rachel Dreyfus - Time Warner Cable
Rachel Dreyfus is the VP Marketing Intelligence at Time Warner Cable. Rachel is the new co-Chair of CTAM’s Research Planning Committee and is currently involved in all aspects of Time Warner Cable customer satisfaction research. Rachel talks about her background - how she got to where she is today - some current projects, past changes and future predictions.
The four videos in this interview are as follows:
Video Subject / Length in Minutes
Background and Favorite Part of the Job / 4:12
Current Projects / 3:46
Past and Future / 4:36
CTAM / 3:52
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about her career path and how she discovered Research as a career and her favorite projects in her current job.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about what she is working on now. How is the media landscape changing and what do we need to do to better serve the customer?
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about dramatic changes in the media landscape such as social networking and blogging and also offers some future predictions.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, discusses CTAM, the Three Screen Study and, as co-chair, her future plans for the CTAM Research Planning Committee.
The four videos in this interview are as follows:
Video Subject / Length in Minutes
Background and Favorite Part of the Job / 4:12
Current Projects / 3:46
Past and Future / 4:36
CTAM / 3:52
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about her career path and how she discovered Research as a career and her favorite projects in her current job.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about what she is working on now. How is the media landscape changing and what do we need to do to better serve the customer?
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, talks about dramatic changes in the media landscape such as social networking and blogging and also offers some future predictions.
Rachel Dreyfus, VP Marketing Intelligence at Time Warner Cable, discusses CTAM, the Three Screen Study and, as co-chair, her future plans for the CTAM Research Planning Committee.
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