Q&A Interview with Bruce Tyroler on Set Top Box Data

While there are many companies that are examining set top box data, Bruce Tyroler, VP Research for Scripps, has been especially focused on analyzing the data from several sources. His work has expanded our knowledge of set top box data for practical use. In this special interview, Bruce talks specifically about his work in this field and shares some of his interesting and ground breaking findings.

There are four videos in this fascinating interview that cover the following topics:

Subject Length (in minutes)
Background & Curent Projects (3:02)
Set Top Box Part 1 – Validating Use (7:34)
Set Top Box Part 2 - Challenges (3:22)
Set Top Box Part 3 – Results, Future (6:30)

Charlene Weisler interviews Bruce Tyroler on his background and some of his current projects in this 3:02 minute video:

Getting more into set top box data specifically, Bruce Tyroler talks about validating use of the data in Part 1:

Charlene Weisler interviews Bruce Tyroler on STB date discussion Part 2 - Challenges to the data:

In this Part 3 concluding video, Charlene Weisler interviews Bruce Tyroler on set top box data results:

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