Q&A Interview with Ed DeNicola and John Morse

Ed DeNicola and John Morse are two research veterans who have joined forces and formed a partnership designed to inform companies on set top box data. Their introductory presentation, called Set Top Box 101, has been showcased at many networks and agencies. This interview delves into their introductory presentation as well as some topline findings about set top box data.

There are five videos that cover the following topics:

Subject Length (in minutes)
Background (4:44)
Joint Consultancy (3:02)
Set Top Box and Pod Position Insights (6:18)
Set Top Box 101 Presentation (5:57)
Privacy and Contact Information (2:42)


Charlene Weisler interviews Ed DeNicola and John Morse who discuss their respective backgrounds in this video:




Charlene Weisler interviews Ed DeNicola and John Morse who talk about their joint consultancy on set top box data and how they are proceeding:




Ed DeNicola and John Morse continue their discussion on Set Top Box and reveal some Pod Position insights that were gleaned from examining second by second STB data:




Ed DeNicola and John Morse talk about their Set top box 101 presentation - elements of it and how it is being presented:




Charlene Weisler interviews Ed DeNicola and John Morse about the concept of privacy in set top box data. They also share their contact information in this final video: