Q&A Interview with Ned Greenberg

Ned Greenberg is a research veteran whose experience at MTV, E!, CNBC and most recently at The Weather Channel places him in the center of major research initiatives including Cross Media metrics, Out of Home measurement and Commercial Pod Effectiveness. In this four part video interview, Ned discusses his custom Pod Analysis studies, Cross Platform, Engagement, Set Top Box data through TIVO and the future of research in addition to some future predictions for the media landscape.

There are four insightful videos in that cover the following topics:

Subject Length (in minutes)
Background, Future Cable and Broadcast (4:40)
TIVO STB Data and Out of Home Research (3:54)
Pods, Retention & Engagement (6:14)
Cross Platform, Pre & Post, Future Research (5:03)

Charlene Weisler interviews Ned Greenberg, former VP Research for The Weather Channel. Ned discusses his extensive research background in this 4:40 minute video:

Charlene Weisler interviews Ned Greenberg who talks about his work with TIVO set top box data in this 3:54 minute video:

Charlene Weisler interviews Ned Greenberg. Ned discusses Weather Channels pod analyses and how the format and structure of the pod impacts viewer engagement. This video is 6:14 minutes long:

In this final video, Ned Greenberg talks about Cross Platform measurement and the future of research in this 5:03 minute long video:

Interview conducted by Charlene Weisler, a research veteran, member of the Set Top Box Collaborative executive committee, the CTAM Research and Research Planning Committees and a CIMM consultant. She can be reached through her blog or at

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