Lauren Zweifler, VP Research for Screenvision, has expanded the value and importance of in-theater advertising for both advertisers and viewers. Lauren has extensive background in movie research, coming to Screenvision from American Movie Classics (AMC).
In these four insightful videos, Lauren talks about Screenvision, in theater research, past and future competition for the movie business, behavioral targeting and its measurement as well as offering some predictions going forward:
Subject Length (in minutes)
Background & Screenvision (3:01)
Movie Targets & measurement (6:40)
Past & Future & Competition (2:41)
Projects & Conclusion (3:01)
Charlene Weisler interviews Screenvision head of research Lauren Zweifler who discusses her background. This video is 3:01 minutes long:
Lauren Zweifler, VP Research Screenvision, talks about Movie Targets and Measurement in this 6:40 minute long video:
Charlene Weisler interviews Screenvision VP Research Lauren Zweifler who talks about Past trends and future opportunities. This video is 2:41 minutes long:
In this concluding video, Lauren Zweifler talks about her current projects. The video is 3:01 minutes long:
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