Ellen Romer, SVP Strategic Planning at Experian Simmons, has vast experience on the supplier side of consumer research. In this interview she talks about Simmons new DataStream study, the impact of set top box data, some consumer trends and future predictions.
There are four videos in that cover the following topics:
Subject Length (in minutes)
Background and Simmons (4:48)
Data Stream Simmons Study (7:59)
STB and Predictions (6:10)
Consumer Trends and Conclusions (5:38)
Charlene Weisler interviews Ellen Romer, SVP Experian. Ellen talks about her extensive supplier side background and her work with Simmons in this 4:48 minute video:
Charlene Weisler interviews Ellen Romer who talks about Simmons' new consumer measurement system DataStream in this 7:59 minute video:
Charlene Weisler interviews Ellen Romer, SVP Experian. Ellen talks about consumer trends in this 6:10 minute video:
Ellen Romer, SVP Experian Simmons talks about set top box data through Experian and give us some predictions for the next five years. This video is 5:38 minutes long:
Interview conducted by Charlene Weisler, a research veteran, member of the Set Top Box Collaborative executive committee, the CTAM Research and Research Planning Committees and a CIMM consultant. She can be reached through her blog www.WeislerMedia.blogspot.com or at WeislerMedia@yahoo.com.