Q&A Interview with Ken Wollenberg

Ken Wollenberg, President/General Manager of Experian Simmons has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current position at Simmons. In this fascinating interview, Ken talks about the pros and cons of STB data measurement, research quality, the modeling and hybridization of STB data and other big data sets especially as it applies to Experian and the future of media. Ken also discusses the development of Simmons Connect, a new cross-platform media planning service that links consumers’ consumption of eleven traditional and digital media platforms, including mobile, to rich behavioral, attitudinal and lifestyle information, including brand preferences.

The three videos of the complete interview are as follows:

Subject                                                Length (in minutes)

Background, STB Data, Quality              (8:29)
Experian                                                   (11:55)
Predictions                                                (9:21)


Charlene Weisler interviews Ken Wollenberg, President of Experian / Simmons who talks about his backround, Set Top Box data and Experian in this 8:29 minute video:



Ken Wollenberg, President of Experian / Simmons talks to Charlene Weisler about his Experian Connect and the way media is being measured in a Cross Platform world in this 11:55 minute video:



Charlene Weisler interviews Ken Wollenberg, President of Experian / Simmons who discusses future media trends and ffers some predicitons in this 9:21 minute video:

Q&A Interview with Ellen Romer - Simmons

Ellen Romer, SVP Strategic Planning at Experian Simmons, has vast experience on the supplier side of consumer research. In this interview she talks about Simmons new DataStream study, the impact of set top box data, some consumer trends and future predictions.

There are four videos in that cover the following topics:

Subject Length (in minutes)
Background and Simmons (4:48)
Data Stream Simmons Study (7:59)
STB and Predictions (6:10)
Consumer Trends and Conclusions (5:38)



Charlene Weisler interviews Ellen Romer, SVP Experian. Ellen talks about her extensive supplier side background and her work with Simmons in this 4:48 minute video:




Charlene Weisler interviews Ellen Romer who talks about Simmons' new consumer measurement system DataStream in this 7:59 minute video:





Charlene Weisler interviews Ellen Romer, SVP Experian. Ellen talks about consumer trends in this 6:10 minute video:





Ellen Romer, SVP Experian Simmons talks about set top box data through Experian and give us some predictions for the next five years. This video is 5:38 minutes long:







Interview conducted by Charlene Weisler, a research veteran, member of the Set Top Box Collaborative executive committee, the CTAM Research and Research Planning Committees and a CIMM consultant. She can be reached through her blog www.WeislerMedia.blogspot.com or at WeislerMedia@yahoo.com.