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Q&A Interview with Bruce Friend - OTX

Bruce Friend, President of IPSOS OTX Media Content and Technology, has had an illustrious career spanning over 30 years. And his background, often at start-ups, reflects the immense growth in the cable industry from its inception. Bruce started in the ad agency world but soon moved to pay cable for a new launch called HBO. He then moved to an new Hispanic broadcasting network called Telemundo and from there new basic cable networks MTV and Nickelodeon. Ultimately, Bruce make a strategic decision to move to the research supplier side of the business. In this fascinating interview Brice talks about a range of subjects including the new company formed from IPSOS’s acquisition of OTX, internet television, ethnography, research quality and some predictions for the next five years.

There are five videos in that cover the following topics:

Subject Length (in minutes)
Background (5:19)
Research Changes (6:54)
OTX and IPSOS (6:34)
Virtual Ethnography (6:54)
Future, Projects and Innovations (6:58)


Charlene Weisler interviews Bruce Friend, President IPSOS OTX, who discusses his extensive media background from agency to broadcast to cable to distributor to supplier in this 5:19 minute video:




Charlene Weisler interviews Bruce Friend who talks about changes in research and the importance of research quality. This video is 6:54 minutes long:
Research change and Quality




In this 6:34 minute video, Bruce talks about the merger of OTX into IPSOS:




Charlene Weisler interviews Bruce Friend who discusses the concept of Virtual Ethnography and how the use of new media can enhance research. This veido is 6:54 minutes long:




Bruce Friend talks about his future projects and media innovations and offers some predictions for the next five years in this final video (6:58 minutees long):

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