Q&A Interview with Bob Shullman - IPSOS Mendelsohn

Bob Shullman, President IPSOS Mendelsohn, is a veteran in the marketing research and strategy discipline for a range of important media brands. Through his efforts, Ipsos Mendelsohn has become synonymous with expertise in the high end consumer marketplace. In this in-depth interview, Bob talks about his work at Mendelsohn, the merging of IPSOS and Mendelsohn in 2008, the trends in the Affluent Marketplace, how diverse this cohort is and how they are behave politically. Bob also offers some interesting insights into future economic trends as it pertains to the wealthiest American consumers.


The five videos of the complete interview are as follows:

Subject                                       Length (in minutes)
Background and Mendelsohn     (7:13)
The Affluent Consumer              (6:23)
Diversity in Affluent Market      (5:11)
Predictions, The Economy          (7:36)
Affluents and Politics                 (4:39)



Charlene Weisler interviews Mendelsohn President Bob Shullman who talks about his background and his company in this 7:13 minute video:





Charlene Weisler interviews Bob Shullman who discusses the affluent consumer in this 6:23 minute video:





Bob Shullman talks to Charlene Weisler about the diversity of the affluent marketplace in this 5:11 minute video:




Bob Shullman, President of IPSOS Mendelsohn shares his predictions about the affluent market and the economy with Charlene Weisler. This video is 7:36 minutes.





Charlene Weisler interviews Mendelsohn President Bob Shullman who discusses politics and the affluent marketplace in this timely 4:39 minute video:

Q&A Interview with Bruce Friend - OTX

Bruce Friend, President of IPSOS OTX Media Content and Technology, has had an illustrious career spanning over 30 years. And his background, often at start-ups, reflects the immense growth in the cable industry from its inception. Bruce started in the ad agency world but soon moved to pay cable for a new launch called HBO. He then moved to an new Hispanic broadcasting network called Telemundo and from there new basic cable networks MTV and Nickelodeon. Ultimately, Bruce make a strategic decision to move to the research supplier side of the business. In this fascinating interview Brice talks about a range of subjects including the new company formed from IPSOS’s acquisition of OTX, internet television, ethnography, research quality and some predictions for the next five years.

There are five videos in that cover the following topics:

Subject Length (in minutes)
Background (5:19)
Research Changes (6:54)
OTX and IPSOS (6:34)
Virtual Ethnography (6:54)
Future, Projects and Innovations (6:58)


Charlene Weisler interviews Bruce Friend, President IPSOS OTX, who discusses his extensive media background from agency to broadcast to cable to distributor to supplier in this 5:19 minute video:




Charlene Weisler interviews Bruce Friend who talks about changes in research and the importance of research quality. This video is 6:54 minutes long:
Research change and Quality




In this 6:34 minute video, Bruce talks about the merger of OTX into IPSOS:




Charlene Weisler interviews Bruce Friend who discusses the concept of Virtual Ethnography and how the use of new media can enhance research. This veido is 6:54 minutes long:




Bruce Friend talks about his future projects and media innovations and offers some predictions for the next five years in this final video (6:58 minutees long):

Q&A Interview with Richard Vogt, IPSOS Mendelsohn

Richard Vogt is the Vice President at IPSOS Mendelsohn. His extensive background includes Network TV (CBS, ABC), Station Reps (MMT, Seltel), Syndication (LBS, Carsey-Werner), Ad Agencies (McCann-Erickson, Bates Worldwide) and the early-multiplatform champion TV Guide where he worked on their magazine, cable network, website, and “new media” interactive program guide. In this interview Richard discusses many aspects of the upscale marketplace as well as changes in the media landscape and some future predictions.

The four videos cover the following topics:

Subject Length (in minutes)
Background (3:06)
Upscale Market (6:22)
Current Projects (2:31)
Past and Future (3:34)




Charlene Weisler interviews Richard Vogt on his background and his agency experience:




Charlene Weisler interviews Richard Vogt. Richard discusses the upscale market, Mendelsohn's four behavioral segments, purchasing behavior of the affluent consumer, social media and how the current economic environment impacts purchasing behavior.




In this video, Richard Vogt discusses his current projects:




Richard Vogt talks about his views on the current media landscape, changes in the environment and some future predictions: