Shari Anne Brill has received many honors in her research career including WICT’s Wonder Woman award as well as a Media All Star award in 2009. She is one of the leading researchers in the media research field today with extensive experience in agency and brand work. In this video interview, Shari Anne shares her insights into new technologies, the CRE Mapping Study, “Digital Boomers”, CIMM, the future of measurement, how research has changed and how the entire media industry has changed.
There are four videos in this fascinating interview that cover the following topics:
Subject Length (in minutes)
Background, Agency Research (4:25)
Past Changes, CRE, CIMM (6:30)
CRE Mapping Study (6:55)
Set top box data and Privacy (6:54)
(As we go to press, Shari Anne Brill is no longer with Carat.)
Charlene Weisler Interviews Carat's Shari Anne Brill who discusses her background and how agency research has evolved. This video is 4:25 minutes long:
Carat's Shari Anne Brill talks about past changes in the industry, her work with the CRE and CIMM. This video is 6:30 minutes long:
Charlene Weisler Interviews Carat's Shari Anne Brill who discusses her work on the CRE Mapping Study and some surprising results. This video is 6:55 minutes long:
In this final video, Shari Anne Brill talks about television content, set top box data and consumer privacy issues. This video is 6:54 minutes long:
Friday
Q&A Interview with Mike Pardee - SVP Scripps
Every time I ask today’s research leaders how they decided on research as a career, I am struck by the range of approaches. But none has been as fascinating as Mike Pardee, SVP Research for Scripps Networks Interactive. His research moment started on tramp freighter headed to Sri Lanka. While there, Mike’s interest in anthropology was formed and now he is one of the leading thinkers in the research community today. His current responsibilities span all areas of research.
The four videos in this interview that follow below, cover the following topics:
Subject Length (in minutes)
Background, Engagement, ROI (5:25)
Set Top Box Data, 360 Measurement (3:28)
Past & Future (3:28)
Economy, Online, Conclusion (5:23)
Charlene Weisler interviews Mike Pardee on his background, how he decided upon research as a career and the measurement of engagement:
Mike Pardee talks about his work on set top box data and its potential for future measurement:
Charlene Weisler interviews Mike Pardee who talks about past changes and some of his predictions for the future:
Charlene Weisler interviews Mike Pardee who discusses the Economy and other elements impacting media:
The four videos in this interview that follow below, cover the following topics:
Subject Length (in minutes)
Background, Engagement, ROI (5:25)
Set Top Box Data, 360 Measurement (3:28)
Past & Future (3:28)
Economy, Online, Conclusion (5:23)
Charlene Weisler interviews Mike Pardee on his background, how he decided upon research as a career and the measurement of engagement:
Mike Pardee talks about his work on set top box data and its potential for future measurement:
Charlene Weisler interviews Mike Pardee who talks about past changes and some of his predictions for the future:
Charlene Weisler interviews Mike Pardee who discusses the Economy and other elements impacting media:
Sunday
Q&A Interview with Raviv Knoller
Raviv Knoller is the CEO of AdsVantage which is an international company that is using set top box data to help advertisers more effectively target potential customers. AdsVantage is one of many new companies tapping into set top box data and is very international is scope.
The five videos cover the following topics:
Subject Length (in minutes)
Background, Set top box data (3:17)
Markets – US, Israel, Europe (6:02)
Past & Future (5:48)
Privacy, Internet Ready TV (4:40)
Current Projects, Conclusion (3:58)
Charlene Weisler interviews Raviv Knoller of AdsVantage who talks about his background as well as his company's use of set top box data:
Charlene Weisler interviews Raviv Knoller who discusses the differences in television in the US, Israel and in Europe:
Raviv Knoller of AdsVantage talks about past changes and future opportunities in this next video:
Charlene Weisler interviews Raviv Knoller who discusses privacy in relation to set top box data measurement:
In this final video, Raviv talks about his current projects:
The five videos cover the following topics:
Subject Length (in minutes)
Background, Set top box data (3:17)
Markets – US, Israel, Europe (6:02)
Past & Future (5:48)
Privacy, Internet Ready TV (4:40)
Current Projects, Conclusion (3:58)
Charlene Weisler interviews Raviv Knoller of AdsVantage who talks about his background as well as his company's use of set top box data:
Charlene Weisler interviews Raviv Knoller who discusses the differences in television in the US, Israel and in Europe:
Raviv Knoller of AdsVantage talks about past changes and future opportunities in this next video:
Charlene Weisler interviews Raviv Knoller who discusses privacy in relation to set top box data measurement:
In this final video, Raviv talks about his current projects:
Monday
My Research Predictions for 2010
Over the past year I have been interviewing prominent researchers in the media industry. One of my favorite questions to ask is “What are your three predictions for the next five years?” The range of answers I receive is fascinating. (You can watch all these interview videos on my blog www.WeislerMedia.blogspot.com)
So as I turned the page on another year, I began to think about what my predictions would be for just one year ahead – 2010. Here are five of them, in no particular order:
1. Set top box data measurement will take a giant leap forward in terms of acceptability and usability.
I don’t think I am taking a big risk here with this prediction. The past year has seen several new organizations and affiliations launched with the purpose of helping formulate a basis for set top box measurement. Some of these new committees have already started to create standards, metrics and protocols to better facilitate usage. 2010 will be the year that these advancements take root and become part of our research tool kit.
2. What we measure will change.
As more data granularity becomes available through the internet and set top boxes, more detailed data will become available. New metrics will be created resulting in a more official transition away from standard age / gender measurements as the industry standards for posting purposes. But the full transition will come when the standard posting systems are updated to be able to accommodate the new terminology and metrics.
3. The Print industry will revitalize through the internet.
Currently business looks fairly dire for many print publications and newspapers. Many have closed or cutback in the past year. But as this year progresses and consumers adopt the various range of tablets, kindles, smartphones and handheld devices etc, there are opportunities for magazines and newspapers to not only survive this technological change but, if embraced, thrive once again. By expanding their range of platforms to include video and audio, we might see profitability return sooner rather than later as the ad make improves and some forms of paid content services take hold.
4. Subscription radio will remain on life support.
I-Tunes and apps like Shazam and Pandora have enabled cell phone users to create their own playlists and “radio stations”. Downloadable podcasts bring personalities to one’s own device. And these devices can be easily played anywhere – at home, in a car, on the street. So I think that subscription radio will continue to have a difficult year in 2010 because consumers have many flexible options to explore new music and then create personal, individualized listening formats. However, just like print, listener-supported and commercial radio could strengthen if they can expand into the internet and offer platform expanding features to their sites like video and text.
5. The decade of consumer revolt has begun.
Some researchers believe that the lessons of the Great Recession will be short-lived. But I think that just like the Great Depression formed life long purchasing patterns for that generation, our Great Recession has caused a seismic change in our attitudes about acquisition and money management. Today’s economic victims will become tomorrow’s savvy (and thrifty) consumers. And these revised purchasing patterns will last through the next decade. Companies that can provide goods and services that speak to this new attitude will thrive. And conversely, those companies that are perceived to be unfair to consumers (through over-charging or poor service, for example) will suffer. My advice – companies should make customer satisfaction a meaningful top priority.
What are your predictions for 2010?
So as I turned the page on another year, I began to think about what my predictions would be for just one year ahead – 2010. Here are five of them, in no particular order:
1. Set top box data measurement will take a giant leap forward in terms of acceptability and usability.
I don’t think I am taking a big risk here with this prediction. The past year has seen several new organizations and affiliations launched with the purpose of helping formulate a basis for set top box measurement. Some of these new committees have already started to create standards, metrics and protocols to better facilitate usage. 2010 will be the year that these advancements take root and become part of our research tool kit.
2. What we measure will change.
As more data granularity becomes available through the internet and set top boxes, more detailed data will become available. New metrics will be created resulting in a more official transition away from standard age / gender measurements as the industry standards for posting purposes. But the full transition will come when the standard posting systems are updated to be able to accommodate the new terminology and metrics.
3. The Print industry will revitalize through the internet.
Currently business looks fairly dire for many print publications and newspapers. Many have closed or cutback in the past year. But as this year progresses and consumers adopt the various range of tablets, kindles, smartphones and handheld devices etc, there are opportunities for magazines and newspapers to not only survive this technological change but, if embraced, thrive once again. By expanding their range of platforms to include video and audio, we might see profitability return sooner rather than later as the ad make improves and some forms of paid content services take hold.
4. Subscription radio will remain on life support.
I-Tunes and apps like Shazam and Pandora have enabled cell phone users to create their own playlists and “radio stations”. Downloadable podcasts bring personalities to one’s own device. And these devices can be easily played anywhere – at home, in a car, on the street. So I think that subscription radio will continue to have a difficult year in 2010 because consumers have many flexible options to explore new music and then create personal, individualized listening formats. However, just like print, listener-supported and commercial radio could strengthen if they can expand into the internet and offer platform expanding features to their sites like video and text.
5. The decade of consumer revolt has begun.
Some researchers believe that the lessons of the Great Recession will be short-lived. But I think that just like the Great Depression formed life long purchasing patterns for that generation, our Great Recession has caused a seismic change in our attitudes about acquisition and money management. Today’s economic victims will become tomorrow’s savvy (and thrifty) consumers. And these revised purchasing patterns will last through the next decade. Companies that can provide goods and services that speak to this new attitude will thrive. And conversely, those companies that are perceived to be unfair to consumers (through over-charging or poor service, for example) will suffer. My advice – companies should make customer satisfaction a meaningful top priority.
What are your predictions for 2010?
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