Raviv Knoller is the CEO of AdsVantage which is an international company that is using set top box data to help advertisers more effectively target potential customers. AdsVantage is one of many new companies tapping into set top box data and is very international is scope.
The five videos cover the following topics:
Subject Length (in minutes)
Background, Set top box data (3:17)
Markets – US, Israel, Europe (6:02)
Past & Future (5:48)
Privacy, Internet Ready TV (4:40)
Current Projects, Conclusion (3:58)
Charlene Weisler interviews Raviv Knoller of AdsVantage who talks about his background as well as his company's use of set top box data:
Charlene Weisler interviews Raviv Knoller who discusses the differences in television in the US, Israel and in Europe:
Raviv Knoller of AdsVantage talks about past changes and future opportunities in this next video:
Charlene Weisler interviews Raviv Knoller who discusses privacy in relation to set top box data measurement:
In this final video, Raviv talks about his current projects:
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